>>> ADVERTISING

Project: Child injury global campaign.
Client: World Health Organization
Role: Concept, Art direction.
Contributors: Giulia De Meo (Copy writing and research assistance)
Description: This is a 5 poster awareness raising campaign proposal for child injuries. The aim of this campaign is to influcence global decision makers at WHO to adopt appropriate strategy and assign funds to reduce accidents in children world wide. The research for this project analyzes the World report on child injury prevention, covering the number of children killed, the regions and genders most affected and the prevention strategies being recommended. The campaign includes a wide research of statistical data related to child accidetns in various regions and also documents stories of affected individuals and their families. The campaign's purpose is to communicate effectively about the World report on child injury to policy makers from different countries and having different socio-economic and ethnic backgrounds. The images try to visually create discomfort and pain to communicate the seriousness of the issue. Faces of children from different ethnic groups, age groups and gender are used to cover the assiged demographic and nature of the accidents.